Lately I’ve been receiving unsolicited advice from a lot of unlikely sources. There seems to be a trend lately to Dove Promise-ize your product, so that your consumers not only get their intended purchase, but also a little bonus wisdom for their day! It’s sort of strange. Do the makers of my tea think that I have so little personal direction that I’m searching at every turn, including on the paper tag of my tea bag? According to Jason, it’s a marketing ploy by companies to turn their product into an “experience.”
Here are some examples of the wisdom I’ve received lately:
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“Be a good listener to your friends.” Received via a Dove PromiseDove Promises are probably the inventors of “let’s put happy sayings on our stuff,” after fortune cookies, but they used to be
promises. You know, inspirational, motivational, warm fuzzies? Something like “Friends are the true joy of life,” or “You deserve this fifth piece of chocolate.” But my last Dove Promise was a little preachy for my chocolate tastes. Maybe it was because it was an Almond Dove Promise, not regular-type. Instead of a warm fuzzy, now I’m just paranoid that I’m not listening well enough.
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“It’s not life that matters, but the courage that we bring to it.” Received via Yogi Green TeaOK, I don’t even know what that means. Maybe that’s why I’m not a yogi. I don’t know about you, but I’m pretty sure life does, in fact, matter.
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“No distractions, just pure concentration.” Received via a Playtex Sport tampon No, I am not kidding. Apparently this particular box of tampons was created to help sporty girls (which I am not, but they were on sale) get psyched for a game, or practice, or something. However, given the situation where one is actually reading a tampon wrapper (aka in the bathroom), this just struck me as completely hilarious. I actually giggled aloud, so good thing I was in a private restroom. Other wonderful bits of wisdom that sent me into hysterics included “You’ve got the power!,” “Focus on the goal,” and “I’m on your team.” Um, what?
Have you had any similar experiences? A famous quotation on your butter? Sound advice on your toilet paper? Perhaps tips for success on a bottle of shampoo? I’d love to hear any “wisdom” you’ve found in unexpected places!